QR Codes (or Quick Response Codes) are two-dimensional codes capable of storing information that when scanned will link users to web pages, customized URLs, emails, coupons, special promotions and more. With just a click of a mobile phone, people can access messages on the go. For businesses incorporating QR codes in their marketing campaigns, the rewards include real-time measurable tracking capabilities.

People with smart phones (or super phones – IPhone, Droid, EVO 4G, BlackBerry) probably already have an app for reading QR Codes. If not, there are reader apps available for download from service providers or online – some are even free. The codes are easy to create and once placed on a print piece are easy for consumers to use.